Until the beginning of the ’60s, Imperial was a super-luxury daughter brand of the Chrysler group. Some Chrysler leaders, nostalgic for the late fifties’ immense battleships, wanted to knit a sequel to that history 50 years later.
In 2006 this concept car was presented at the Detroit saloon. From a technical point of view, there was nothing revolutionary about it: the platform was directly derived from that of the 300C, and the engine was a HEMI-V8 of 5.7 liters and 340 hp. That was more than enough to move the 5.4-meter long machine with conviction. Yet the car had one rather revolutionary detail for its time: LED headlights.
Externally, Chrysler seemed to have copied the reference of the time in terms of ultimate luxury: the Rolls-Royce Phantom. The stately radiator grille, the curved sides, the three distinct volumes, and the reverse-opening rear doors all smelled more like Sussex than Michigan. The project never had a sequel. That was undoubtedly a good thing because two years later, the crisis hit the American premium market, and saloon cars were exchanged en masse for the increasingly popular SUVs.